If your business is older than a year or two, the content on your website is already outdated. This hurts your search result since your answers are no longer helpful to your audience. Links in old articles may also be broken, which Google specifically doesn’t like. Many brands hesitate to delete content, but the results …
For a social media campaign to viral it is best to work with influencer within your niche. Your campaign will gain that initial momentum when starting to trend, gaining views, developing organic content, searches, and clicks to your website. If you have never participated in influencer marketing before, here are some starting tips: ?Define Goal …
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Whether you are a small business or corporate enterprise it is important for you as a business to understand your unique value position. Define your audience and create user personas to narrow down who to address in your marketing material. Know your keywords and write amazing informative content that your potential client can’t resist to …
12 Game-Changing Ways to Improve Your Content Marketing Strategy Read More »
Running out of ideas on how to market you company digitally? Here are 6 underrated marketing techniques to start using: Voice Search Test FAQ or your business name by using the voice search feature on your phone to see if you show up in Google. If not, develop a SEO plan with keywords that you …
Similar to other platforms like Instagram or YouTube, TikTok Stories are videos or photos that disappear after 24 hours. However, the main difference is that users can publicly comment on TikTok stories like they when they engage with regular TikTok content. Rather than a private list of story views and replies, TikTok Stories will show …
Showcase your expertise by making great content that is useful and memorable for viewers and search engines. Start with page-level research, then list keywords and topics for SEO. Ahrefs’ Site Explorer allows you to plug in your organic search competitors into the Top Pages report section and export the files. Make sure to combine all …
According to contentmarketinginstitue.com, 87% of B2B marketers use email campaigns, with 77% of the content being educational. Customers like to educate themselves on solutions to their problems. Create content that teaches, informs, and inspires these customers to pick your product or service. Optinmonster.com states that 84% of people decide to buy a product or service after watching …
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Recreate Trending Content: Getting your brand involved in culturally relevant movements can be achieved by recreating a trending piece of content on your company’s social media account. Make sure to put your own or a new spin on your product or message to give it a more authentic feel. Tik Tok’s discovery tab is a …
Keeping your website content updated is imperative when your goal is to drive traffic, improve search visibility, maintain customer engagement, and convert the audience to paying clients. Search engines such as Google prioritizes easily accessible and useful information. Back in 2016, the web was made up of about 130 trillion individual pages, but the Google …
How & Why You Must Improve or Remove Your Old Content Read More »
Content marketing is currently undervalued and misunderstood among the business world. Often companies’ use only a blog, but there are many ways to include content in marketing strategies. Your goal with content should be to help your users. When you give valuable information, you get a lot in return (potential client or loyal follower). Here are 10 …
