Content marketing is currently undervalued and misunderstood among the business world. Often companies’ use only a blog, but there are many ways to include content in marketing strategies.  Your goal with content should be to help your users. When you give valuable information, you get a lot in return (potential client or loyal follower). Here are 10 myths about content marketing to remove from your mind in order to create a successful marketing campaign: 

1. Content Must Be Promotional 
2. Everyone is a Content Creator 
3. Videos are Only for Big-Budget Business
4. Focus on Creation over Discoverability 
5. Followers & Likes are Metrics of Success 
6. Branding can be Done Later 
7. Longer Content is Always Better
8. Content Marketing & Link Building are the same
9. It’s Crucial to Run Paid Ads 
10. Going Viral is Crucial for Success 

Time to start a long-term marketing strategy! The efforts you put in today will reap its benefits in the future. Call 248.528.3600.