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Search Engine Marketing

Benefits of local SEO & tips for improvement

Attention local businesses! If you are not implementing local SEO. Here are some benefits you are missing out on:  ⭐️Increased organic traffic ⭐️More relevant traffic ⭐️Reduced ad costs ⭐️Higher website authority ⭐️More customer reviews ⭐️Increased brand awareness & trust ⭐️More localized backlinks ⭐️Improved social signals ⭐️Better website experience for users   SEO tips to implement …

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How brands can utilize influencer marketing to increase searches and demand

Showcase your brand or product by collaborating with influencers participating in a trend. Not only is it a great way to create awareness, but it also will increase searches for your product or brand. Influencers have the advantage of an existing loyal audience and will speak using the unpolished language of social media to create …

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How to identify keyword opportunities to boost site rankings

From an IBM’s SEO Strategist, a tip to help with site ranking is to use Semrush.com to find keywords that are easy to rank high for, but still bring good results. Identifying these keywords will also help you prioritize, maximize resources, and make a significant impact in satisfying stakeholders. One of their extremely effective tools …

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How to Address Google Core Algorithm Updates

Google confirmed that there is no “fix” that websites can do to pages that perform less other than building great content. Websites are evaluated over a long period of time, and this is viewed as a single, aggregated progress report. Then this the report is used to inform decisions to reward, punish, or maintain a site’s status. Many SEO experts have …

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SEO Tip: How to create an SEO Strategy for your New Website

Development, branding, and design are all important when launching a new website, but businesses often forget the ever-important SEO strategy. It is better to create an SEO strategy BEFORE you start designing and developing your website. The SEO strategy becomes the structure on which your website is built. Keywords related to your market, products, or …

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