While nurturing loyal customers is important, gaining new customers can help your business experience new ways your product or services continue to be useful. Here are quick marketing techniques you can implement to acquire new customers: 1. Use referral emails 2. Highlight good reviews 3. Allow customers to send a text message inquiry 4. Have …
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Prepping your marketing strategy for new year can be exhausting after the large amount of holiday marketing you had to accomplish in December. Here are 25 easy digital marketing strategies to help you get started for the new 2023 year: 1. Set up exclusive offers 2. Use email marketing 3. Update old web content 4. …
Feel like it is too late to market your business for the holiday season? It is never too late to show off your holiday deals! However, to avoid missing out here are some insights about 2022 holiday shoppers that Google has provided that will help you prepare you in the future: According to Google’s marketing …
Google Seasonal Shopping Insights From this Year to Help Prep for Next Year Read More »
Ad extensions will maximize your visibility in SERPs and improve the performances of your Google Ads. They allow for additional detailed messaging that does not fit into regular ad copy. This is important for clarity when marketing your product or service. So, without further ado, here is 4 PPC ad extensions you should consider using: …
According to Google’s Marketing guide, searches for “open now near me” have grown globally by over 400%. People want to shop in stores and experience services in-person. It has never been more important to create a Google Business Profile to drive foot traffic and increase sales. Potential clients use Google to check product and business …
When it is time for business to grow, it can be difficult to know where to start. Google has provided some helpful data and tips in their Retail Marketing Guide to help you start building up your company’s brand and acquiring new customers. Here they are: 41% of shoppers go to Google when discovering a …
Google Tips to Help Build Your Brand & Acquire New Customers Read More »
The path to purchase has shifted over the years. Knowing when and where to show up digitally is essential for connecting with current and potential customers. Shoppers like to combine in-store and online experiences based on their changing needs, so it is important to have a strategic marketing plan that accounts for both. Let’s start …
Customers Use Google to Browse, Research, and Buy Read More »
Google Autocomplete can be viewed when you type in a keyword into the search box, and you receive a list of keyword prediction before you finish typing the rest of your thoughts. This Google search feature will adjust predictions until you find the term you want to use. The tool’s purpose is to help save …
Need help determining a campaign to market your business? Here are 20 types of campaigns you should consider incorporating into your digital marketing strategy: Content Campaigns Contest Campaigns Email List-Building Campaigns Holiday Campaigns User-Generated Content Campaigns Event Campaigns Product Launch Campaigns “Ditch Your Old Product” Campaigns Brand Awareness Campaigns Partnership Campaigns Give-Away Campaigns Deal/Sale Campaigns …
There are multiple search features beyond organic search results including Google Ads, People Also Ask, knowledge panels, top stories, and videos. According to Semrush Sensor, most SERPs have at least one of these features. In the U.S., only 2.34% of desktop SERPs do not have a feature. Translation, 2.34% of SERPs only list the top 10 organic …
Google Search Results & Features You Need to Know Read More »
