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Use Google to Drive In-Store Sales

Use Google to Drive In-Store Sales

According to Google’s Marketing guide, searches for “open now near me” have grown globally by over 400%. People want to shop in stores and experience services in-person. It has never been more important to create a Google Business Profile to drive foot traffic and increase sales. Potential clients use Google to check product and business information online before going into the store. It is free to set up your business profile, so you don’t need a huge marketing budget to get your name on the map. Provide important information to your new and returning customers by adding information like your address, pickup and delivery options, and store hours. 

How do I create a Google Business Profile? 

You can create your profile through Google Search and Maps. First, sign into your business’s Google Account. Then go to “create a profile”. Next up, you enter the name of your business or select your business from the list of suggested businesses as you type. After that search for your business category. Once that is done, click “Next” and enter whether you have a location customers can visit. Follow that task up with entering the service area of your business, phone number, and website URL. After that you should be finished and all that is left is to choose a verification option. For more details visit Google’s Support Page or contact us, we’d be happy to help in addition to any Google related services

Bonuses to Have that Help Your Business  

Google Business Profile lets you select various attributes to let customers know special details about your business. These attributes also appear on your products in the Shopping tab when you add then to your Merchant Center account. Examples of attributes are women led business, black-owned business, LGBTQ+ friendly, etc. 

Performance Max campaigns help bring buyers to your stores by promoting your locations to shoppers when they are browsing on Google Maps, Search, YouTube, and the Google Display Network. This advertising strategy formally known as local campaign can help drive foot traffic by sharing store openings, special in-store promotions, updated business hours, and specific products that are available in nearby stores. Pair this with local inventory ads. Local inventory ads let potential clients know whether the products they’re looking for are available before coming into stores. You can showcase products that are available in your nearby stores on Google Search and highlight your fulfillment options like curbside pickup, pickup today, and pickup later. 

Measuring the impact your online ads can be done with Google’s Smart Bidding. This part of measuring in-store visits is vital for meeting your business goals. Use “Smart Bidding for store visits” or “Smart Bidding for store sales” to maximize total sales. Bid the right amount to attract the right customers. It does not matter whether they end up purchasing online or in your store. This is an important tool for helping increase sales and ensure you continue to be a business. 

Need help with using Google Business Profile or Google Ads? Call 248.528.3600.

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