According to Statista, Instagram has over 2 billion active users. This platform is perfect for companies to use to build a following and engage with existing and potential clients. Unfortunately, many companies make mistakes that cause them to leave the platform, thus missing out on building brand loyalty and increasing revenue. Here are the 5 …
Customers tend to look locally for small businesses to support during the holiday season. Now more than ever it is time for small businesses to take advantage of the holiday to market their business. Some way this can be done are: ? Post and Advertise on Social Media Create a feed that is festive and …
Ways Small Business Can Leverage Holiday Marketing Read More »
According to Google, almost 49% of consumers in surveyed countries agree that they have done more shopping online in the past year. An ecommerce business needs to have a multiple channel strategy. Customers expect to be able to shop through your website, app, or within an ad experience on social media. Your goal should be …
The path to purchase has shifted over the years. Knowing when and where to show up digitally is essential for connecting with current and potential customers. Shoppers like to combine in-store and online experiences based on their changing needs, so it is important to have a strategic marketing plan that accounts for both. Let’s start …
Customers Use Google to Browse, Research, and Buy Read More »
Experts from the LaterBlog analyzed over 81M Instagram feed posts (excluding Reels) to find out which type of Instagram performs best: single images to carousel posts, to videos. They found that carousel posts have the highest average engagement rate of all feed post types and images have a slightly higher average engagement rate than video feed …
The Best Types of Instagram Posts for Engagement Read More »
Before starting a social media campaign, it is best to create a plan with these 5 goals in mind: Brand Awareness You must become relevant to potential buyers. Post design should be introducing your company’s product or service. Make sure you include contact info (phone # & links to your website). Bio sections of platform …
Concept testing is a great way to engage with customers and maximize time and money on a new product idea effectively. Here are 4 tips to help the concept testing process smoother: Include an intro screen/card Having an intro can help testers know where to start and know what they are looking for. It can …
