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5 Goals of Social Media Marketing

5 Goals of Social Media Marketing

Before starting a social media campaign, it is best to create a plan with these 5 goals in mind: 

  1. Brand Awareness 

You must become relevant to potential buyers. Post design should be introducing your company’s product or service. Make sure you include contact info (phone # & links to your website). Bio sections of platform should act as an “About Us” section. 


2. Research & Development 

Follow your competitors to see in what ways do they engage with their customers. How do they answer complaints? How do they display new products or services? What type your promotional post has the most interaction? Create post similar to their successful ones, but tailor it to your own brand. 


3. Build a Community of Advocates

Build brand loyalty. Highlight excellent reviews. If there are any bad reviews post on how you are going to fix the issue. People like to feel as though they are part of a community, are listened to, and helped build or improved a product or service. 


4. Enhance Public Relations 

Reply to comments, questions, and complaints in a timely manner. Assure people that they are actively interacting the people of your company not just a robot. This will help strength your community and brand loyalty potential. 


5. Drive Sales & Leads 

Include persuasive posts on a variety of platforms that include the next steps in the sales process: call now or link to website. 


Need help organizing a social media campaign with these goals in mind? Call 248.528.3600.

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