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Ways Small Business Can Leverage Holiday Marketing 

Ways Small Business Can Leverage Holiday Marketing 

Customers tend to look locally for small businesses to support during the holiday season. Now more than ever it is time for small businesses to take advantage of the holiday to market their business. Some way this can be done are: 

? Post and Advertise on Social Media 

Create a feed that is festive and fun. If you sell products supply gift guides. If you are a service-based company create a joyous atmosphere around your services. Contests and give aways are popular during the season because people are hoping to get a least one free gift for someone this year. Make sure the contest or give away is fun and rememberable that way the client will be encouraged to purchase something from your brand in the future. Take group photos of your company being charitable and giving back to your local community. 

?Organize or Attend a Value-Added Sales Event 

Invite groups of people to your store for an exclusive sales event or attend a festival where there is a high influx of people holiday shopping. Both ways let you meet new customers and local business owners you may partner up with in the future. These person-to-person meetings allow you to create a positive experience for customers that they will remember off the holiday season, thus building brand loyalty and trust. 

? Decorate Your Website 

Whether you are strictly a small online shop or a small local brick-and-mortar shop, it is fun to decorate your website. Having a holiday vide will get people in the mood and brighten their day. Add a Santa hat to your logo or any other item associated with holidays celebrated at this time. Add falling snow to your website or create a fun cursor to grab visitors’ attention. These will increase retention rates and increasing the likelihood of visitor purchasing an item. 

?️ Celebrate Small Business Saturday

Across your social media use #smallbusinesssaturday to promote your business. Many towns have various promotions such as special events, advertising gimmicks, and public relations initiatives to take advantage of. While this year it was on November 26th, some locations celebrate this year-round. Use Saturday during holidays to promote your most popular sales item and be on the lookout for holiday specials you can offer based on your local Saturday activities. Don’t forget to update your Google Business profile with holiday hours and events. 

It is not too late to start holiday marketing. Call 248.528.3600.

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