According to Statista, Instagram has over 2 billion active users. This platform is perfect for companies to use to build a following and engage with existing and potential clients. Unfortunately, many companies make mistakes that cause them to leave the platform, thus missing out on building brand loyalty and increasing revenue. Here are the 5 common mistakes they make that your company can avoid and eventually thrive with Instagram:
1. Your Profile is Private and Not a Business Account
The default Instagram account is a personal account, but with a personal account there is far less people able to see your products and services. If your account is private no one other than people who follow you are seeing your posts. Most people think there is nothing to see, or it is a spam account when a business account is private. Avoid creating distrust by going into your privacy settings and turning off “private account”. Then go to the account settings and the option to switch to business account should appear. Select a category that best describes your business then fill out your business info. Now you have tools and insights that help you analyze your posts, IGTV, Instagram Stories, Reels, Videos, and Carousals.
2. Monotonous and Repetitive Content
Only posting the same type of content is boring. It also causes you to lose user retention and loose client interest in your brand. You want a healthy mix of photos, videos, stories, and carousals on a variety of topics related to your industry. Here are a few types of posts you can fill your account with to keep it looking interesting:
- How-to-use video
- Client testimonial
- Event post
- Benefit of your product/service post
- New product/service post
- Industry tips carousal
3. Lack of Post Regularity
Ideally it would be great to post daily, but this can lead to burnout. Not posting consistently leads to decrease visibility and a decrease in lead generation. Have a post schedule. You want to post on days and times your audience is most active. For example, you are selling backpacks to teens. The estimated best time to post would be between 11am-1pm and 3pm -4pm when they are lunch and after school are when they are most likely to have their full attention on the platform. If you are struggling to create post designs and post it on pre-scheduled time, you may consider hiring a digital marketing firm that provides social media marketing services, even if it is just 1 post a month to lighten the load.
4. You Avoid Collaboration
Some businesses avoid collaboration because they think it takes away attention from people solely focusing on them, but they are wrong. Instagram influencer marketing leads to expanding your audience and lead generation, thus increasing your sales. Businesses also make the mistake that influencers are just high-end celebrities. Small town Instagram influencers are just as affective, if not more due to their ability to keep a close relationship with their audience. Some examples on type of small-town influencers are:
- A local teacher
- Small mom-and-pop shops
- Food trucks
- A local state official
- A travel blogger
- Hair/Makeup artist
5. Skipping Calls-to-Action and Using the Wrong Hashtags
If you want users to buy now, then include “buy now” in the graphic or text. If you want them to call include your phone #. It is not enough to have pretty images. You must tell your audience on how to reach your business. Most Instagram users are scanning images, so you want to make your call-to-action stands out, especially if other companies are selling something similar. Also include the correct hashtags. Do keyword research and think about what your audience would search for to find a product or service like yours.
We can help improve your business’s Instagram account. Call 248.528.3600.