Experts from the LaterBlog analyzed over 81M Instagram feed posts (excluding Reels) to find out which type of Instagram performs best: single images to carousel posts, to videos. They found that carousel posts have the highest average engagement rate of all feed post types and images have a slightly higher average engagement rate than video feed …
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While SEO content writing typically involves inserting keywords into web pages or blog posts, creating a piece on content that ranks for valuable SEO keywords also involves its structure, inside arguments, and details. The goal is to convert readers into customers. To help accomplish this goal, here are 5 steps to help you get started: …
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Social media can be confusing for businesses. It may be difficult determining how to connect your brand to the audience you want to build and eventually turn into clients. Here are 26 different types of social media posts to help you get started attracting viewers to your business: 1. Company Blog Posts 2. Company Culture/Brand …
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Coming up with an Instagram Strategy for your business can be overwhelming. Here are 7 steps to help you understand Instagram and start developing a strategy to help you stand out from your competition: 1. Understand Different Types of Instagram Posts Instagram’s algorithm prioritizes content that uses newer features, like Reels. However, a user post based …
Need help determining a campaign to market your business? Here are 20 types of campaigns you should consider incorporating into your digital marketing strategy: Content Campaigns Contest Campaigns Email List-Building Campaigns Holiday Campaigns User-Generated Content Campaigns Event Campaigns Product Launch Campaigns “Ditch Your Old Product” Campaigns Brand Awareness Campaigns Partnership Campaigns Give-Away Campaigns Deal/Sale Campaigns …
TikTok ads can help increase views and engagement on your content. Run in-feed ads, ads for managed brands, and extra ad formats like Topview ads, branded hashtag challenges, and branded effects. If you are struggling to keep up with this social network, here are a few tips and tricks to help build your digital marketing strategy: …
Link building alone will not help your website grow in authority or organic search traffic. Here are 13 off-page SEO tactics including link building that can help you achieve these goals: Link Building Earning backlinks from high-authority websites helps position your site (especially in Google’s algorithm) as an authority. These high authority links work like …
Understanding Google’s core algorithm updates can be overwhelming for business of all sizes and for those in charge of your business’s website. Here are some actionable steps to help ranking for Google is possible by following these steps: Focus on User Intent “In 2022, the SERP (search engine results page) will pay more attention to …
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TikTok moves very fast, and it can be difficult to keep up with trending content. The best way to make sure your brand stays relevant on TikTok is to develop a marketing strategy. Here 9 steps to help you create a strategy that builds your brand and attracts potential clients: 1. Understand the Platform & …
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SEO is essentially the foundation of your entire online marketing presence. It is proven to have a direct impact on your bottom line by increasing engagement, conversions, and in time revenue. SEO is also impacted by video content more than businesses realize. Here are 5 ways that video content can improve your SEO efforts: 1. Google …
