SEO is essentially the foundation of your entire online marketing presence. It is proven to have a direct impact on your bottom line by increasing engagement, conversions, and in time revenue. SEO is also impacted by video content more than businesses realize. Here are 5 ways that video content can improve your SEO efforts: 1. Google …
If your business is older than a year or two, the content on your website is already outdated. This hurts your search result since your answers are no longer helpful to your audience. Links in old articles may also be broken, which Google specifically doesn’t like. Many brands hesitate to delete content, but the results …
When planning and creating a website the goal is to keep visitors on your site longer enough to make a purchase or contact your business. To prevent high bounce rates and generate more leads, here are items of your website that potential new clients are drawn too: Clear, Non-confusing Navigation You don’t want visitors to …
One lesser-known tactic to help boost the SEO of your website is to embed a YouTube video. Some may have shied away from this technique because it slows load times, however if strategically placed they can be a great engagement tool to help potential clients stay longer on your website. Other possible benefits you may …
How Embedding a YouTube Video Helps Your Website’s SEO Read More »
Whether you are a small business or corporate enterprise it is important for you as a business to understand your unique value position. Define your audience and create user personas to narrow down who to address in your marketing material. Know your keywords and write amazing informative content that your potential client can’t resist to …
12 Game-Changing Ways to Improve Your Content Marketing Strategy Read More »
Consumers are smarter and more alert. Anyone with a smartphone and an internet connection can get access to any product or service with the choice of multiple options. Businesses need to prioritize mobile traffic by designing most of their offers, services, websites, social media marketing and other digital marketing strategies around mobile consumers. Let’s begin …
5 Ways to Make Your WordPress Website Mobile-friendly Read More »
According to contentmarketinginstitue.com, 87% of B2B marketers use email campaigns, with 77% of the content being educational. Customers like to educate themselves on solutions to their problems. Create content that teaches, informs, and inspires these customers to pick your product or service. Optinmonster.com states that 84% of people decide to buy a product or service after watching …
Improve your content marketing with 7 Easy Steps Read More »
Keeping your website content updated is imperative when your goal is to drive traffic, improve search visibility, maintain customer engagement, and convert the audience to paying clients. Search engines such as Google prioritizes easily accessible and useful information. Back in 2016, the web was made up of about 130 trillion individual pages, but the Google …
How & Why You Must Improve or Remove Your Old Content Read More »
Content marketing is currently undervalued and misunderstood among the business world. Often companies’ use only a blog, but there are many ways to include content in marketing strategies. Your goal with content should be to help your users. When you give valuable information, you get a lot in return (potential client or loyal follower). Here are 10 …
Be it a brand project, website development, or other digital marketing activities, it is important to know who you are as a company. Here are 10 questions to help you know your business: How would you describe your company from an eagle-eye view? Where do you see your company in 1, 5, 20 years? What …
10 Key Questions to Ask Before Seeking a Design Agency Read More »
