The best practices of search engine optimization are always changing, which means that your business needs to change their strategy with each new update that Google makes to its algorithms. Semrush offers insights into these updates to help inform you how you should approach your content strategy: Embrace these topics to encourage more search …
SEO Trends That Can Help Your Content Rank Higher in Search Read More »
Showcase your expertise by making great content that is useful and memorable for viewers and search engines. Start with page-level research, then list keywords and topics for SEO. Ahrefs’ Site Explorer allows you to plug in your organic search competitors into the Top Pages report section and export the files. Make sure to combine all …
SEO best practices are essential to growing an audience and driving traffic to your website. One element that can help boost your ranking is with the usage of on-page SEO to optimize your headlines. H1 tags (top-level header HTML tag) and title tags (blue links that appear in search results) are a good place to …
Showcase your brand or product by collaborating with influencers participating in a trend. Not only is it a great way to create awareness, but it also will increase searches for your product or brand. Influencers have the advantage of an existing loyal audience and will speak using the unpolished language of social media to create …
How brands can utilize influencer marketing to increase searches and demand Read More »
Not all businesses need local SEO. Businesses that do are ones that serve a specific geographic location (or several). They need to rank in local search for the key terms potential customers are searching for in their area. Google considers many different ranking signals, and therefore it is important to develop a local SEO strategy. …
Development, branding, and design are all important when launching a new website, but businesses often forget the ever-important SEO strategy. It is better to create an SEO strategy BEFORE you start designing and developing your website. The SEO strategy becomes the structure on which your website is built. Keywords related to your market, products, or …
SEO Tip: How to create an SEO Strategy for your New Website Read More »
Googlebot is a web crawler used by Google to gather information from news, images, and videos needed and build a searchable web index on mobile and desktop. It sees websites as users in the latest Chrome browser. The bot’s machines determine how fast and what websites to crawl. Google’s Search Index: URLs > Crawl Queue …
Is your website ranking on Google SERPs? If not, it is time to evaluate your SEO strategy and web security. Shifting from HTTP to HTTPS with an SSL certificate has been heavily endorsed by Google in an effort to create a better customer experience. Google’s Gary Illyes claims that HTTPS can act as a tiebreaker in …
How an SSL Certificate Helps Boosts SEO Rankings Read More »
