Google Adwords

How to Create and Succeed with a Content Marketing Funnel

Enable yourself and your team to drive traffic to your website, turn that traffic into leads, and eventually turn those leads to customers and revenue. An effective content marketing funnel helps you plan and create content that will be successful in meeting your business goals. This funnel is a system that enables you to create …

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20 Proven Effective Marketing Campaign Ideas

Need help determining a campaign to market your business? Here are 20 types of campaigns you should consider incorporating into your digital marketing strategy:  Content Campaigns Contest Campaigns Email List-Building Campaigns Holiday Campaigns User-Generated Content Campaigns Event Campaigns Product Launch Campaigns “Ditch Your Old Product” Campaigns Brand Awareness Campaigns Partnership Campaigns Give-Away Campaigns Deal/Sale Campaigns …

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Google Search Results & Features You Need to Know

There are multiple search features beyond organic search results including Google Ads, People Also Ask, knowledge panels, top stories, and videos. According to Semrush Sensor, most SERPs have at least one of these features. In the U.S., only 2.34% of desktop SERPs do not have a feature. Translation, 2.34% of SERPs only list the top 10 organic …

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Top 5 Google Ads Hacks for Success

It can be difficult to rank organically. Google Ads can help with extra targeting. Here are 5 tips to help you reach specific audiences and improve click-through rates:  Adds Many Extensions  Sitelink Extension Callout Extension  Structured Snipped Extension Call Extension Message Extension  Location Extension  Affiliate Location Extension  Price Extension  App Extension  Promotion Extension  2. Use …

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SEO vs Google AdWords. Which is best?

There are 4.39 billion internet users, with the worldwide total growing by 10%-15% each year. Thanks to the Internet, we are no longer separated by physical boundaries — our world is a “global world”. People across the globe can connect with one another. Every day, about 15% of all Google searches are brand new. Everything you …

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Miller Media carves out a niche in the Industrial Internet Sector

The Troy-based company Miller Media got its start 30 some years ago as a print company.  About 15 years ago it started to make the transition to the digital sphere and has evolved into a firm that helps industrial businesses with search-engine marketing (PPC or Pay-Per-Click), Search Engine Optimization and how to utilize Google to …

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