An organized and transparent navigation system acts as a table of contents or a road map to direct visitors to the page and information of your website. It is important to have visitors stay, pursue content, and have a positive user experience. The goal is to generate more leads for sales and create brand loyalty. With this in mind, users are typically asking 3 questions: “where am I?”, “where have I been?”, and “Where else can I go?” Your navigation should answer these questions visibly. Some website navigation best practices are:
✅ Easily Found
✅ Consistent
✅ Correct Order
✅ Specific
✅ Minimize Links
✅ Recommend Next Steps (blog nav)
Need to improve your website navigation? Call 248.528.3600