Whether staring a web project or any other digital marketing project, it is important to understand your users’ needs and desires. Gather data that will help make an informed decision about how to create your digital design. 6 methods on how to do this are: 1. User Interviews Go straight to the source. If you …
Customers tend to look locally for small businesses to support during the holiday season. Now more than ever it is time for small businesses to take advantage of the holiday to market their business. Some way this can be done are: ? Post and Advertise on Social Media Create a feed that is festive and …
Ways Small Business Can Leverage Holiday Marketing Read More »
It may seem easy to design the top of your website. If fact most CMS like WordPress have templates that have a basic top ready to use, but you may forget some elements if you are busy with more important content. Here is a list of necessary items that the header of your website must …
The URL Blacklist is a list that contains different website links that have engaged in malicious or suspicious activity deemed dangerous or insecure to visit by hosting providers, search engines, authoritative bodies, or antivirus programs. When a web link is clicked, a warning message will pop up giving the user the option to go back …
Using an un-web-friendly type can be keeping your business’s website from being seen. It is imperative that your website is easy to understand. Here are 10 typography rules to keep in mind when creating your website: 1. Keep the Number of Fonts Used at a Minimum Resist using more than 3 different types of fonts …
Customers are increasing relying on online sales and businesses to purchase everyday items they need. With so many options they are often bouncing between websites too gain the best deal. This may lead to them abandoning their chart or only “window shopping” through your online catalog. Here are several e-commerce techniques you can use to …
E-commerce Techniques to Get Customers to Complete the Purchase Read More »
To create a website that grabs viewers’ attention and stands out from your competition it takes a robust study of psychology, sociology, marketing, and graphic design. This can take years and if you are busy business owner your time is limited. While it is best to hire designers internally or a digital marketing agency to …
15 Graphic Elements to Improve Your Business’s Website Read More »
According to the Digital Advertising Network, email marketing is 40% more effective than social media advertising. Email marketing is great for accessibility, easy of use, and an affordable alternative to other forms of marketing. The company Barillance found a 15.11% conversion rate for users making purchases through websites. Ecommerce websites should incorporate email into their marketing plan …
Long-form and short-form videos are a great way to generate new clients as well as build an audience for your brand. Whether you post them on YouTube, TikTok, other social platforms, or your business’s website, it can be difficult to come up with ideas that are relevant to what you are selling. Here are 25 …
25 Creative Video Marketing Ideas for Your Business Read More »
User experience aims to put customers first and perform in a way that is best for them when visiting a website or experiencing an ad campaign. It is important to keep this in mind when building out your business’s marketing plan. Here are 4 ways to strengthen audience engagement using UX designing your plans: 1. …
4 Necessary Elements of UX Design for Your Marketing Plans Read More »
