Data is very important for businesses of all sizes, but how do you know which data is truly helpful in understanding your customer? How do you collect this important data without crossing any lines or being too intrusive? First, start off with the goal of your product or service. Next, create a user persona to …
Healthy Data Tracking vs Unhealthy Data Tracking Read More »
If you are a travel agency or a company that relates to traveling creating branded content can be the key component that makes you stand out from similar companies. Attracting potential customers whose values align with your brand results in higher conversion rates and gaining long-term customer loyalty. Here are 5 tips to help you …
5 Tips for Engaging Content for Travel Businesses Read More »
Feel like it is too late to market your business for the holiday season? It is never too late to show off your holiday deals! However, to avoid missing out here are some insights about 2022 holiday shoppers that Google has provided that will help you prepare you in the future: According to Google’s marketing …
Google Seasonal Shopping Insights From this Year to Help Prep for Next Year Read More »
Customers tend to look locally for small businesses to support during the holiday season. Now more than ever it is time for small businesses to take advantage of the holiday to market their business. Some way this can be done are: ? Post and Advertise on Social Media Create a feed that is festive and …
Ways Small Business Can Leverage Holiday Marketing Read More »
Whether you are a small business, large business, b2b or b2c, sales are huge during winter holiday seasons. It is time to amend your current content scheduling, designs, and campaigns based on consumer behavior. To ensure maximum ROI, consider creating a content strategy based on the following: 1. Ask what your target audience is doing …
According to Google’s Marketing guide, searches for “open now near me” have grown globally by over 400%. People want to shop in stores and experience services in-person. It has never been more important to create a Google Business Profile to drive foot traffic and increase sales. Potential clients use Google to check product and business …
If you are a small business owner, you are probably very busy. Trying to maintain online relevance to compete with bigger businesses can be difficult. Here are 22 quick content ideas you can do yourself or small marketing team can accomplish to maintain your online presence: 1. Photos of current staff member(s). 2. Photos of …
Rich snippets are Google search results that show extra data like ratings or reviews. While it isn’t a ranking factor it can still help with the SEO of your website. Studies by the Search Engine Journal show that users are more likely to click on rich results vs non-rich results. Rich snippets allow for more …
There are many reasons why businesses rebrand themselves. They could have existed a long time and want to revamp their look, or they merged with another company, or they have a new target audience they want to appeal to. You may be itching to join in on the rebranding, but first ask yourself if this …
6 Questions to Ask Before You Rebrand Your Business Read More »
According to Google, almost 49% of consumers in surveyed countries agree that they have done more shopping online in the past year. An ecommerce business needs to have a multiple channel strategy. Customers expect to be able to shop through your website, app, or within an ad experience on social media. Your goal should be …
