If you are a travel agency or a company that relates to traveling creating branded content can be the key component that makes you stand out from similar companies. Attracting potential customers whose values align with your brand results in higher conversion rates and gaining long-term customer loyalty. Here are 5 tips to help you …
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Whether staring a web project or any other digital marketing project, it is important to understand your users’ needs and desires. Gather data that will help make an informed decision about how to create your digital design. 6 methods on how to do this are: 1. User Interviews Go straight to the source. If you …
Customers tend to look locally for small businesses to support during the holiday season. Now more than ever it is time for small businesses to take advantage of the holiday to market their business. Some way this can be done are: ? Post and Advertise on Social Media Create a feed that is festive and …
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It may seem easy to design the top of your website. If fact most CMS like WordPress have templates that have a basic top ready to use, but you may forget some elements if you are busy with more important content. Here is a list of necessary items that the header of your website must …
The URL Blacklist is a list that contains different website links that have engaged in malicious or suspicious activity deemed dangerous or insecure to visit by hosting providers, search engines, authoritative bodies, or antivirus programs. When a web link is clicked, a warning message will pop up giving the user the option to go back …
If you are a small business owner, you are probably very busy. Trying to maintain online relevance to compete with bigger businesses can be difficult. Here are 22 quick content ideas you can do yourself or small marketing team can accomplish to maintain your online presence: 1. Photos of current staff member(s). 2. Photos of …
There are different areas of marketing to focus on depending on what type of business you are. For ecommerce businesses, marketing is focused on promoting products for sale based on customer behavior. Coming up with a strategy can be overwhelming. To help, here are the 7 areas that start with “P” to help you come …
Using an un-web-friendly type can be keeping your business’s website from being seen. It is imperative that your website is easy to understand. Here are 10 typography rules to keep in mind when creating your website: 1. Keep the Number of Fonts Used at a Minimum Resist using more than 3 different types of fonts …
There are many reasons why businesses rebrand themselves. They could have existed a long time and want to revamp their look, or they merged with another company, or they have a new target audience they want to appeal to. You may be itching to join in on the rebranding, but first ask yourself if this …
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Customers are increasing relying on online sales and businesses to purchase everyday items they need. With so many options they are often bouncing between websites too gain the best deal. This may lead to them abandoning their chart or only “window shopping” through your online catalog. Here are several e-commerce techniques you can use to …
E-commerce Techniques to Get Customers to Complete the Purchase Read More »
