?Gradients in text & icons 

Adding gradients to flat icons and backgrounds add vibrance to mundane or stock photos. Using a gradient as a text fill can also provide maximum impact of an important word (preferably a keyword). Flat illustrations are starting to feel boring so applying a gradient to certain areas of an illustration creates texture and depth with is more visually appealing. 

?Home Pages Without Images

Sometimes a company doesn’t want to use photos because it can look cheesy or fake, depending on the industry. As a substitute they will on use beautifully designed typography and apply varying techniques such as animation, different hover states, and other interactive elements to create a dynamic website that fits their brand. 

?Layered Effects 

Stacking and overlapping elements adds dimension and depth backgrounds or product photos. It brings attention to what you want to sell or important information. Use it as a wayfinding tool for your audience to purchase your product/service or contact your business. 

?Split-Screen Aesthetics 

Horizontally and vertically split screens with each side having the same or different functional or click action provides a strong visual experience. It can also create multiple entry point to other content available on your website. 

?Interactive Typefaces 

Text that moves is peak attention grabbing on a website. Most interactivity is hover states, but liquid animations are growing popularity. When using this technique be careful that your words are still readable and understandable. 

?Mega Footers  

 These footers contain a lot of information, large number of pages, or multiple points of engagement in a four to five column format. Example of sections to include are company links, products/services menu. social media (follow us), subscribe or contact form, and housekeeping links (private policy, terms of service, copywrite). 

?Inclusive Design

Inclusivity extends to race, gender neutrality, culture, accessibility, and ability. People tend to gravitate towards brands that they can physically see themselves in. Use images and languages strategically as to not come off as disingenuous. If you need help determining a target audience, create user personas and gather data from areas with diverse populations.  

?Extraordinary Imagery  

Create images that challenge reality. Surreal art style is popular in ads as well as websites. Have fun with color and scale and take to absurd levels. This will help stand out from the rest of the companies that sell similar products or services. 

Need help applying these trends? Call 248.528.3600