If you are a travel agency or a company that relates to traveling creating branded content can be the key component that makes you stand out from similar companies. Attracting potential customers whose values align with your brand results in higher conversion rates and gaining long-term customer loyalty. Here are 5 tips to help you …
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Companies that participate in Business-to-Business sales will notice that changes are arising in how to market your products or services to clients. It is important that you clean out any old practices and replace them with what the current trends that indicate will be the new norm. Here are 5 B2B marketing trends to start …
Creating high quality content is the best way to interact with your target audience. You want to focus on creating and distributing valuable, relevant, and consistent content. Public relations (PR) is about influencing and engaging with your target audience to build a trusting relationship between key stakeholders across numerous platforms to shape and frame the …
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Suffering post-Thanksgiving brain fog? Here are social media content ideas to help your business continue to grow: 1. Post a customer review 2. Live Q &A with prepared questions 3. Live event or party your business hosts or is attending 4. Share good news from different local businesses 5. Share a post from a local …
Whether you are a small business, large business, b2b or b2c, sales are huge during winter holiday seasons. It is time to amend your current content scheduling, designs, and campaigns based on consumer behavior. To ensure maximum ROI, consider creating a content strategy based on the following: 1. Ask what your target audience is doing …
If you are a small business owner, you are probably very busy. Trying to maintain online relevance to compete with bigger businesses can be difficult. Here are 22 quick content ideas you can do yourself or small marketing team can accomplish to maintain your online presence: 1. Photos of current staff member(s). 2. Photos of …
Using an un-web-friendly type can be keeping your business’s website from being seen. It is imperative that your website is easy to understand. Here are 10 typography rules to keep in mind when creating your website: 1. Keep the Number of Fonts Used at a Minimum Resist using more than 3 different types of fonts …
If you are B2B brand a great place to expand reach and generate quality leads is LinkedIn. LinkedIn is a business focused platform that can help cultivate business relationships and keep up with industry news as well as share current expertise. Research by the Content Marketing Institute indicated that 93% of B2B marketers use LinkedIn for …
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According to the Digital Advertising Network, email marketing is 40% more effective than social media advertising. Email marketing is great for accessibility, easy of use, and an affordable alternative to other forms of marketing. The company Barillance found a 15.11% conversion rate for users making purchases through websites. Ecommerce websites should incorporate email into their marketing plan …
Long-form and short-form videos are a great way to generate new clients as well as build an audience for your brand. Whether you post them on YouTube, TikTok, other social platforms, or your business’s website, it can be difficult to come up with ideas that are relevant to what you are selling. Here are 25 …
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