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7 Underrated Methods to Upgrade Your B2B Marketing Strategy  

B2B marketing is not as simple as B2C marketing, and it can be hard keeping a solid plan in motion. Your plan needs to be flexible enough to account for chaotic sales cycles and the ever-expanding marketplace. Here are 7 underrated methods businesses need to use to develop an effective marketing strategy:  1. Live Videos  …

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4 Ways B2B Influencer Content Builds Better Marketing Reach & ROI

Most people are familiar with B2C influencer marketing. Celebrities promote a product you want to sell, and you gain more clients. However most don’t know that B2B influencer marketing is a huge opportunity for companies of all sizes the generate better ROI from their content. B2B influence is more focused on practicality and relevance rather …

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The Benefits of B2B Collaboration

When it comes to digital marketing for certain products or services collaborating with business that have teams that completement each other can create a campaign with massive success. Additional benefits include: ❇️ Better Communication Cross functional teams can communicate with each other without arbitrary department walls. If a problem arises that one department can’t solve, the …

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5 Reasons Your Website Isn’t Attracting B2B Sales Leads

Its 2011, so what are your online marketing plans for the New Year? Will you be investing more in Pay Per Click (PPC)? Will you start blogging, tweeting? Whatever your online marketing plans, the end goal is likely to attract more people to your website in the hopes that this will translate into new customers, …

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4 Secrets to Killer Content Management for Your Industrial Blog

Most industrial corporate B2B blogs are ghost towns, in terms of both content and reader engagement. Abandoned blogs litter the web, making the B2B businesses that own them look outdated, uncommitted and lazy. The reality is that keeping a blog fresh involves more time and effort than most brands are willing to invest, which only …

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