Social media can be confusing for businesses. It may be difficult determining how to connect your brand to the audience you want to build and eventually turn into clients. Here are 26 different types of social media posts to help you get started attracting viewers to your business: 1. Company Blog Posts 2. Company Culture/Brand …
26 Effective Social Media Post Ideas for Businesses Read More »
Google Autocomplete can be viewed when you type in a keyword into the search box, and you receive a list of keyword prediction before you finish typing the rest of your thoughts. This Google search feature will adjust predictions until you find the term you want to use. The tool’s purpose is to help save …
The days when image-rich web pages with zero text, keyword stuffing, automated link building, link exchanges, web directory listings, syndicated articles, and producing a high volume of blog posts (with low quality) helped rank your brand’s website no longer exists. Those search engine optimization (SEO) tactics that got your enterprise’s domain to rank in 2007 …
If you want your website to increase your brand’s organic traffic and rank on Google, you need to develop an Off-Page SEO strategy. Off-Page SEO is a tactic that doesn’t involve updating or publishing content to your website including brand building, citation building, content marketing, social media marketing, and more. This tactic helps both search …
Starting back in 1996, with Google AdWords launching in 2000, paid search is the most evolved digital marketing channel. Since then, the launch of many key initiatives such as product listing ads, seller ratings and expanded text ads. Paid search is still digital’s most evolving channel. Here are 4 evolutions to look out for and …
How Paid Search is Evolving: 4 Trends to Look Out For Read More »
A successful SEO strategy can bring in an abundance of rewards for your brand. If you’re in the process of expanding and targeting new markets, SEO should be a vital part of your marketing strategy. It is important to know how to invest in it and how to apply it to your business’s website. SEO …
Keeping your website content updated is imperative when your goal is to drive traffic, improve search visibility, maintain customer engagement, and convert the audience to paying clients. Search engines such as Google prioritizes easily accessible and useful information. Back in 2016, the web was made up of about 130 trillion individual pages, but the Google …
How & Why You Must Improve or Remove Your Old Content Read More »
Pay-per-click advertising, also known as PPC, is more or less exactly what it sounds like: you pay each time a potential customer clicks on your advertisement. These PPC ads come in many forms and are available on a variety of platforms, namely on Google, Yahoo, Bing and social media sites. Google Pay Per Click (PPC) ads appear at the top of the search …
