marketing&pr

Top 10 Tips to Optimize Your Instagram Engagement

Promoting your business on Instagram takes time and patience. Staying up to date with the fast-paced ever evolving platform can be difficult. Whether you’re using Stories, posts, reels, or IGTV you need make sure your target audience is engaging and that your business is building brand loyalty. Here are Instagram tips and tricks to help …

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Tips on Creating an Effective Influencer Marketing Campaign

For a social media campaign to viral it is best to work with influencer within your niche. Your campaign will gain that initial momentum when starting to trend, gaining views, developing organic content, searches, and clicks to your website. If you have never participated in influencer marketing before, here are some starting tips:  ?Define Goal …

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Brand Identity Design Checklist

Having a robust brand shapes marketing strategy and supports business goals related to customer experience. When building a brand consider the following:  ❇️ Target Audience  Research by talking (via social media, survey, or in-person) to current and potential customers about what they’re looking for in a brand that sells similar products or services. Use their language …

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