TikTok is one of the most popular, and fastest growing social media platforms. It has one billion active users around the world, all kinds of businesses can use TikTok for marketing. This is the platform to use for growing your brand due to its massive potential for going viral and getting your brand seen by millions of users. It is also perfect for promoting a specific product or service and driving sales. Here are 4 tips to help you get started in building a strategy for Tik Tok:
1. Create a Business Account
- Open your profile page
- Open the Settings and Privacy tab
- Tap Manage Account
- Go to Account Control & choose Switch to Business Account
- Now TikTok will offer you a range of different categories to choose from
- Select the category that best describes your business
- Add your business website and email to your profile
2. Create Video Content with a Goal
When you create a TikTok account for your business and create content, you will start to build an audience organically. Your goal is to land on TikTok’s “For You” page so your target user will be able to discover you. Create content that users will want to come back to daily. For example, if you are selling a product, create a “how to use” part 1 video and the next day create a part 2 and so on. If you are a service, thing about videos that will showcase success, such as short-term testimonial videos.
3. Use Influencer Marketing
Influencers are extremely useful in promoting your brand. Look for influencers that have a similar audience or have the new audience you want to attract. Don’t rule out small micro-influencers in your local area. Reach out for a collaboration and come up with a mutually beneficial marketing strategy for promoting your product or service.
4. Use TikTok Advertising
Have a budget to spend on TikTok ads. They allow for a variety of different formats, and directly target your exact audience that you want to attract. Use ads strategically by using on the primary product or service you want to promote. Make sure to have contact and website info clearly visible so potential clients can take action immediately upon viewing.
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