Data is very important for businesses of all sizes, but how do you know which data is truly helpful in understanding your customer? How do you collect this important data without crossing any lines or being too intrusive? First, start off with the goal of your product or service. Next, create a user persona to …
Healthy Data Tracking vs Unhealthy Data Tracking Read More »
Feel like it is too late to market your business for the holiday season? It is never too late to show off your holiday deals! However, to avoid missing out here are some insights about 2022 holiday shoppers that Google has provided that will help you prepare you in the future: According to Google’s marketing …
Google Seasonal Shopping Insights From this Year to Help Prep for Next Year Read More »
Ad extensions will maximize your visibility in SERPs and improve the performances of your Google Ads. They allow for additional detailed messaging that does not fit into regular ad copy. This is important for clarity when marketing your product or service. So, without further ado, here is 4 PPC ad extensions you should consider using: …
According to Google’s Marketing guide, searches for “open now near me” have grown globally by over 400%. People want to shop in stores and experience services in-person. It has never been more important to create a Google Business Profile to drive foot traffic and increase sales. Potential clients use Google to check product and business …
Rich snippets are Google search results that show extra data like ratings or reviews. While it isn’t a ranking factor it can still help with the SEO of your website. Studies by the Search Engine Journal show that users are more likely to click on rich results vs non-rich results. Rich snippets allow for more …
The path to purchase has shifted over the years. Knowing when and where to show up digitally is essential for connecting with current and potential customers. Shoppers like to combine in-store and online experiences based on their changing needs, so it is important to have a strategic marketing plan that accounts for both. Let’s start …
Customers Use Google to Browse, Research, and Buy Read More »
A click-through rate (CTR) is an online marketing metric used to track user engagement of your digital marketing channels. CRT measures how many people click on your campaign and how many times your campaign shows up to users. This metric is mostly used when tracking PPC, SEO, paid social ads, and email campaigns with the …
Analyzing Google Autocomplete predictions for SEO can give your business a leg up from your competition. Start by logging out of Google or use incognito mode to make sure your search history doesn’t influence the predictions you get. Then, for businesses with a global market, use a VPN if you are based in a different location than …
Google Autocomplete can be viewed when you type in a keyword into the search box, and you receive a list of keyword prediction before you finish typing the rest of your thoughts. This Google search feature will adjust predictions until you find the term you want to use. The tool’s purpose is to help save …
There are multiple search features beyond organic search results including Google Ads, People Also Ask, knowledge panels, top stories, and videos. According to Semrush Sensor, most SERPs have at least one of these features. In the U.S., only 2.34% of desktop SERPs do not have a feature. Translation, 2.34% of SERPs only list the top 10 organic …
Google Search Results & Features You Need to Know Read More »
