Ad extensions will maximize your visibility in SERPs and improve the performances of your Google Ads. They allow for additional detailed messaging that does not fit into regular ad copy. This is important for clarity when marketing your product or service. So, without further ado, here is 4 PPC ad extensions you should consider using: …
Using social ads is a great way to market your business. Before you go straight to paid social ads consider what makes an ad impactful and how can it be optimized to perform the best on the social platforms you are on. Here 5 questions to ask before you commit your business to using paid …
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Need help determining a campaign to market your business? Here are 20 types of campaigns you should consider incorporating into your digital marketing strategy: Content Campaigns Contest Campaigns Email List-Building Campaigns Holiday Campaigns User-Generated Content Campaigns Event Campaigns Product Launch Campaigns “Ditch Your Old Product” Campaigns Brand Awareness Campaigns Partnership Campaigns Give-Away Campaigns Deal/Sale Campaigns …
Learn where to find data on website traffic, user engagement, events, and conversion reports with Google Analytics 4. Previous you may have been using, Universal Analytics, that was session-based and used hit types such as page hits, event hits, and social interaction hits. Google Analytics 4, on the other hand, is event-based meaning all hits …
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Increase your search engine visibility and conversions with paid media campaigns. 64% of users click on Google Ads when they shop online. Creating tailored ads and selecting the correct keywords for your target audience drives more traffic to your website, which in turn increases sales. Google ads guarantee short-term results leading to a perfectly balanced …
There are 4.39 billion internet users, with the worldwide total growing by 10%-15% each year. Thanks to the Internet, we are no longer separated by physical boundaries — our world is a “global world”. People across the globe can connect with one another. Every day, about 15% of all Google searches are brand new. Everything you …
Have you ever considered outsourcing the management of your Google PPC campaign to an agency? Knowing what to expect can quickly sway your decision one way or another . Here are a few benefits: 1. Cost savings thru enhanced campaign management and smart spending. 2. Vast Knowledge of the industry and its ever changing landscape. …
