If you are a travel agency or a company that relates to traveling creating branded content can be the key component that makes you stand out from similar companies. Attracting potential customers whose values align with your brand results in higher conversion rates and gaining long-term customer loyalty. Here are 5 tips to help you …
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Creating high quality content is the best way to interact with your target audience. You want to focus on creating and distributing valuable, relevant, and consistent content. Public relations (PR) is about influencing and engaging with your target audience to build a trusting relationship between key stakeholders across numerous platforms to shape and frame the …
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According to Statista, Instagram has over 2 billion active users. This platform is perfect for companies to use to build a following and engage with existing and potential clients. Unfortunately, many companies make mistakes that cause them to leave the platform, thus missing out on building brand loyalty and increasing revenue. Here are the 5 …
Suffering post-Thanksgiving brain fog? Here are social media content ideas to help your business continue to grow: 1. Post a customer review 2. Live Q &A with prepared questions 3. Live event or party your business hosts or is attending 4. Share good news from different local businesses 5. Share a post from a local …
Whether you are a small business, large business, b2b or b2c, sales are huge during winter holiday seasons. It is time to amend your current content scheduling, designs, and campaigns based on consumer behavior. To ensure maximum ROI, consider creating a content strategy based on the following: 1. Ask what your target audience is doing …
If you are a small business owner, you are probably very busy. Trying to maintain online relevance to compete with bigger businesses can be difficult. Here are 22 quick content ideas you can do yourself or small marketing team can accomplish to maintain your online presence: 1. Photos of current staff member(s). 2. Photos of …
According to the Digital Advertising Network, email marketing is 40% more effective than social media advertising. Email marketing is great for accessibility, easy of use, and an affordable alternative to other forms of marketing. The company Barillance found a 15.11% conversion rate for users making purchases through websites. Ecommerce websites should incorporate email into their marketing plan …
Long-form and short-form videos are a great way to generate new clients as well as build an audience for your brand. Whether you post them on YouTube, TikTok, other social platforms, or your business’s website, it can be difficult to come up with ideas that are relevant to what you are selling. Here are 25 …
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Successful marketing is based on setting business goals. According to CoSchedule research, marketers who set goals are 376% more likely to report success than those who don’t. And 70% of those successful, goal-setting marketers achieve them. Think of it like planning a road trip. To create a map, you need to know the destination. Now, …
SMART Marketing Goals that Won’t Make You Feel Dumb Read More »
You don’t need to be a massive influencer to make money from Instagram. Many Instagram business users make money with Instagram as an extra avenue in addition with their website and in-store experiences. Building an audience takes drive, time, and commitment. Use the existing marketing material you have to help build your profile. Once you …
