Content Marketing

How brands can take advantage of existing social media trends to drive traffic to their website

Recreate Trending Content: Getting your brand involved in culturally relevant movements can be achieved by recreating a trending piece of content on your company’s social media account. Make sure to put your own or a new spin on your product or message to give it a more authentic feel. Tik Tok’s discovery tab is a …

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How & Why You Must Improve or Remove Your Old Content

Keeping your website content updated is imperative when your goal is to drive traffic, improve search visibility, maintain customer engagement, and convert the audience to paying clients. Search engines such as Google prioritizes easily accessible and useful information. Back in 2016, the web was made up of about 130 trillion individual pages, but the Google …

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10 Common Myths About Content Marketing

Content marketing is currently undervalued and misunderstood among the business world. Often companies’ use only a blog, but there are many ways to include content in marketing strategies.  Your goal with content should be to help your users. When you give valuable information, you get a lot in return (potential client or loyal follower). Here are 10 …

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Brand Identity Design Checklist

Having a robust brand shapes marketing strategy and supports business goals related to customer experience. When building a brand consider the following:  ❇️ Target Audience  Research by talking (via social media, survey, or in-person) to current and potential customers about what they’re looking for in a brand that sells similar products or services. Use their language …

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