b2cmarketing

The Best Types of Instagram Posts for Engagement

Experts from the LaterBlog analyzed over 81M Instagram feed posts (excluding Reels) to find out which type of Instagram performs best: single images to carousel posts, to videos. They found that carousel posts have the highest average engagement rate of all feed post types and images have a slightly higher average engagement rate than video feed …

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Top 10 Tips to Optimize Your Instagram Engagement

Promoting your business on Instagram takes time and patience. Staying up to date with the fast-paced ever evolving platform can be difficult. Whether you’re using Stories, posts, reels, or IGTV you need make sure your target audience is engaging and that your business is building brand loyalty. Here are Instagram tips and tricks to help …

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Brand Identity Design Checklist

Having a robust brand shapes marketing strategy and supports business goals related to customer experience. When building a brand consider the following:  ❇️ Target Audience  Research by talking (via social media, survey, or in-person) to current and potential customers about what they’re looking for in a brand that sells similar products or services. Use their language …

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