Long-form and short-form videos are a great way to generate new clients as well as build an audience for your brand. Whether you post them on YouTube, TikTok, other social platforms, or your business’s website, it can be difficult to
User experience aims to put customers first and perform in a way that is best for them when visiting a website or experiencing an ad campaign. It is important to keep this in mind when building out your business’s marketing
When it is time for business to grow, it can be difficult to know where to start. Google has provided some helpful data and tips in their Retail Marketing Guide to help you start building up your company’s brand and
Successful marketing is based on setting business goals. According to CoSchedule research, marketers who set goals are 376% more likely to report success than those who don’t. And 70% of those successful, goal-setting marketers achieve them. Think of it like
You don’t need to be a massive influencer to make money from Instagram. Many Instagram business users make money with Instagram as an extra avenue in addition with their website and in-store experiences. Building an audience takes drive, time, and
The internet world is overflowing with content. It can be overwhelming creating content that flags down your target audience. Businesses of all sizes need to combine brilliant copywriters and designers to communicate effectively. Here are several ways to help you
Age-bias is a problem in most tech related web designs. Consumers ages 55 and over are growing in number and control 70% of the wealth in the USA. While there is a blanket assumption that older generations do not want or
Prevent the horror of your website suffering a rankings crash. Content spam is the #1 cause of this. It is a negative SEO tactic and is the unwanted and unauthorized use of content from your website on third-party websites in
B2B marketing is not as simple as B2C marketing, and it can be hard keeping a solid plan in motion. Your plan needs to be flexible enough to account for chaotic sales cycles and the ever-expanding marketplace. Here are 7
The path to purchase has shifted over the years. Knowing when and where to show up digitally is essential for connecting with current and potential customers. Shoppers like to combine in-store and online experiences based on their changing needs, so
