Starting back in 1996, with Google AdWords launching in 2000, paid search is the most evolved digital marketing channel. Since then, the launch of many key initiatives such as product listing ads, seller ratings and expanded text ads. Paid search is still digital’s most evolving channel. Here are 4 evolutions to look out for and …
How Paid Search is Evolving: 4 Trends to Look Out For Read More »
The most common mistakes when developing a digital marketing strategy happens when it comes to the similar and related, but different concepts of search engine optimization (SEO) and search engine marketing (SEM). These items are also referred to as organic (SEO) and inorganic (SEM) search, both are focused on using Google (and to a lesser …
SEO best practices are essential to growing an audience and driving traffic to your website. One element that can help boost your ranking is with the usage of on-page SEO to optimize your headlines. H1 tags (top-level header HTML tag) and title tags (blue links that appear in search results) are a good place to …
From an IBM’s SEO Strategist, a tip to help with site ranking is to use Semrush.com to find keywords that are easy to rank high for, but still bring good results. Identifying these keywords will also help you prioritize, maximize resources, and make a significant impact in satisfying stakeholders. One of their extremely effective tools …
How to identify keyword opportunities to boost site rankings Read More »
Not all businesses need local SEO. Businesses that do are ones that serve a specific geographic location (or several). They need to rank in local search for the key terms potential customers are searching for in their area. Google considers many different ranking signals, and therefore it is important to develop a local SEO strategy. …
Google confirmed that there is no “fix” that websites can do to pages that perform less other than building great content. Websites are evaluated over a long period of time, and this is viewed as a single, aggregated progress report. Then this the report is used to inform decisions to reward, punish, or maintain a site’s status. Many SEO experts have …
Google receives 3.5 billion searches every single day, and the first 5 results for a given search account for 67% of all clicks. To help increase rankings and maximize traffic, here is a SEO checklist for your Blog: ✅ Keyword Research Content Plan ✅ Focus Key Phase ✅ Find Related Keywords ✅ Craft a Message ✅ Optimize Post Length ✅ Check Readability ✅ Captivating Title (use …
Social is based on Serendipity, while Search is based on Intent. Lets face it people find things in Social Media through recommendations & referrals (the “aha” moment; they weren’t necessarily looking for something), and people use search engines to find something specific (better conversion i.e.. better sales). The problem, is that there are constant changes happening in …
These 3 SEO Mistakes are Killing your Organic Search Results Read More »
We often forget that YouTube is the second largest search engine in the world. Being a site that hosts videos, we tend to miss the fact that a lot of people also use YouTube as a search engine to find what they want and need. These are the people who like to consume content in …
How can you optimize your website content for an audience if you don’t know who they are or what they want? This customer-centric approach to marketing is one that we have been advocating for years! Here are 3 Ways Customer Website Optimization is a lot Like Fishing.
