Learn where to find data on website traffic, user engagement, events, and conversion reports with Google Analytics 4. Previous you may have been using, Universal Analytics, that was session-based and used hit types such as page hits, event hits, and social interaction hits. Google Analytics 4, on the other hand, is event-based meaning all hits …
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From an IBM’s SEO Strategist, a tip to help with site ranking is to use Semrush.com to find keywords that are easy to rank high for, but still bring good results. Identifying these keywords will also help you prioritize, maximize resources, and make a significant impact in satisfying stakeholders. One of their extremely effective tools …
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Google confirmed that there is no “fix” that websites can do to pages that perform less other than building great content. Websites are evaluated over a long period of time, and this is viewed as a single, aggregated progress report. Then this the report is used to inform decisions to reward, punish, or maintain a site’s status. Many SEO experts have …
⚠️ Attention business that have a Google My Business Profile or plan to get one! Soon, Google Maps and Search will replace the Google My Business app as the way to manage your profile. Millions of merchants already use either Google Maps or Search to connect with their customers and generate leads to their website. Start using …
It is important for your websites to be found through search engines. Google uses Googlebot to index websites and organizes their ranking. Here are ways to control the crawling and indexing so you can control what part of your website is favored: Use Robots.txt Nofollow (meta robots tag) Change your crawl rate using Google Search …
Googlebot is a web crawler used by Google to gather information from news, images, and videos needed and build a searchable web index on mobile and desktop. It sees websites as users in the latest Chrome browser. The bot’s machines determine how fast and what websites to crawl. Google’s Search Index: URLs > Crawl Queue …
It can be difficult to rank organically. Google Ads can help with extra targeting. Here are 5 tips to help you reach specific audiences and improve click-through rates: Adds Many Extensions Sitelink Extension Callout Extension Structured Snipped Extension Call Extension Message Extension Location Extension Affiliate Location Extension Price Extension App Extension Promotion Extension 2. Use …
Whether you are an entrepreneur, small business, or corporate business it is a great idea to include a blog on your website. There are Approximately 76.5 Million WordPress Blogs that reach 181 million monthly unique views making it the 4th most viewed platform in the US after Google, Facebook, and Yahoo. WordPress also gets more …
Google rankings have been stable over the past couple of weeks. This is exciting and concerning for SEO experts because this indicates early signs of a Google algorithm update. Here are some tools to track when a Google update may be coming so you can prepare your keywords, content, and Google analytics for a possible …
Is Google Search Ranking Algorithm Update Coming Soon? Read More »
Google’s Quality Raters Guidelines are used to standardize how third-party raters score search results tested by Google. The purpose is to bring a certain amount of objectivity for publishers and SEO experts when judging search results’ usefulness. EAT (Expertise, Authoritativeness, and Trustworthiness) is a major concern when it comes to SEO. It was NOT confirmed …
Author Expertise is Important to Google’s Algorithm? Read More »
