Whether staring a web project or any other digital marketing project, it is important to understand your users’ needs and desires. Gather data that will help make an informed decision about how to create your digital design. 6 methods on how to do this are: 1. User Interviews Go straight to the source. If you …
Customers tend to look locally for small businesses to support during the holiday season. Now more than ever it is time for small businesses to take advantage of the holiday to market their business. Some way this can be done are: ? Post and Advertise on Social Media Create a feed that is festive and …
Ways Small Business Can Leverage Holiday Marketing Read More »
It may seem easy to design the top of your website. If fact most CMS like WordPress have templates that have a basic top ready to use, but you may forget some elements if you are busy with more important content. Here is a list of necessary items that the header of your website must …
Using an un-web-friendly type can be keeping your business’s website from being seen. It is imperative that your website is easy to understand. Here are 10 typography rules to keep in mind when creating your website: 1. Keep the Number of Fonts Used at a Minimum Resist using more than 3 different types of fonts …
There are many reasons why businesses rebrand themselves. They could have existed a long time and want to revamp their look, or they merged with another company, or they have a new target audience they want to appeal to. You may be itching to join in on the rebranding, but first ask yourself if this …
6 Questions to Ask Before You Rebrand Your Business Read More »
According to Google, almost 49% of consumers in surveyed countries agree that they have done more shopping online in the past year. An ecommerce business needs to have a multiple channel strategy. Customers expect to be able to shop through your website, app, or within an ad experience on social media. Your goal should be …
Customers are increasing relying on online sales and businesses to purchase everyday items they need. With so many options they are often bouncing between websites too gain the best deal. This may lead to them abandoning their chart or only “window shopping” through your online catalog. Here are several e-commerce techniques you can use to …
E-commerce Techniques to Get Customers to Complete the Purchase Read More »
Daily operations of your business can sometimes lead to neglect of marketing side. Without self-promotion this can lead to new customers to overlook your business and previous customers to forget about your brand. To help keep up with the important PR side of your business here are 11 tips that you may have not thought …
Age-bias is a problem in most tech related web designs. Consumers ages 55 and over are growing in number and control 70% of the wealth in the USA. While there is a blanket assumption that older generations do not want or need to learn how to use technology, they would be extremely wrong to hold onto …
The path to purchase has shifted over the years. Knowing when and where to show up digitally is essential for connecting with current and potential customers. Shoppers like to combine in-store and online experiences based on their changing needs, so it is important to have a strategic marketing plan that accounts for both. Let’s start …
Customers Use Google to Browse, Research, and Buy Read More »
