Google confirmed that there is no “fix” that websites can do to pages that perform less other than building great content. Websites are evaluated over a long period of time, and this is viewed as a single, aggregated progress report. Then this the report is used to inform decisions to reward, punish, or maintain a site’s status. Many SEO experts have identified a trend where websites that change in the weeks leading up to a core update are disregarded. Google rarely gives out an advanced notice when changes to the algorithm are coming, so there is no signal to implement a huge amount of web changes sitewide. The closest data that we can find to help predict when a core update is coming is the “Backets” Core Update from gsqi.com showing when updates occurred from 2018 until now. Their data concludes:

Yearly frequency: 3 per year except for 2021.

• Most common quarter: Q2 with 4 updates in total. 
• We’ve only seen 2 updates in Q4. 

Most common month: March & June with 2 updates taking place in those months.

• Most common time of month: 9 out of 12 updates have taken place in the first half of the month (prior to the 15th). 
• More than half of the updates have taken place within the first 4 days of a month. 

Average time in between Google Core Algorithm updates is 120 days, which falls in line with our finding that core algorithms updates typically happen three times a year. Leverage this data, by prepping your marketing strategy for long lasting content and web design.

If you need help with building your marketing strategy, call 248.528.3600.