Customers are increasing relying on online sales and businesses to purchase everyday items they need. With so many options they are often bouncing between websites too gain the best deal. This may lead to them abandoning their chart or only “window shopping” through your online catalog. Here are several e-commerce techniques you can use to help your company stand out and encourage your customer to complete the purchase of your product:
?Reward Customer After They Complete a Task
Offer a discount code or free shipping to customers that sign up for the first time or spend X amount of dollars. This creates a positive experience and rewards customers for giving up their personal information to your business. Customers will feel they are gain a bonus in addition to the product. Create trust and build a relationship between your company’s brand and the client. Building on that trust will help increase revenue and purchase conversion in the long run because your company will be helping the client make a valuable choice.
?️ Add a “Last Item Left” Label
Exclusivity and scarcity motivate customers to decide quicker on whether to make the purchase. If an item is never coming back or not coming back for a long time, they may want to purchase the item right away, so they feel like they own something rare and unique. Most CMS websites such as WordPress call it a “Ribbon” feature that you add to your product, and it will show up at the top corner of your product image. Say something like “1 left” or “gone Oct 15”.
?Send a “Item Left in Cart” Email
Sometimes clients like to gather products but purchase them later. This can lead them to forget what they have in their cart. Send a reminder email 2-3 days later, notifying them that they have items in their cart. A lot of email campaign plugins on websites allow you to automate this task, it is called a trigger workflow. Depending on the type of plugin, it might ask something like this: send abandon cart email every _______ days. It will also allow your business to track your web visitors’ actions. This is helpful info for when coming up with a marketing strategy to keep user retention.
? Partner with an Influencer
An influencer isn’t just a young famous rich person, it can also be anyone with knowledge authority. Take a local boutique shop for example. If a travel blogger gives a raving review about how much they admire your hiking boots, reach out to see it they would like a free pair in exchange that they wright an article exclusively about those boots and send to their readers. This can help increase web traffic and brand awareness. Keep in mind a lot of followers doesn’t mean those followers have purchase power. Develop a social media marketing plan to include market research and specifically target potential clients that would be interested in your product and are able to purchase it.
?️ Offer Free Trial Periods
This tip is more for software or subscription-based services. Some products clients like to try before they buy. Keep generic tools free but provide one advanced feature that make your product special and different from the competition. Don’t make too difficult to cancel. Have turn-off auto-renewal payment available in their settings. Some companies make the mistake of putting cancelation too deep in the app or website account settings and this ends up frustrating the client leaving them never to return. In addition, have a survey that you send to gain feedback on how you can improve your product. This will encourage brand loyalty and make them feel included in the creation process.
Update your E-Commerce Website with these features. Call 248.528.360