The truth is that B2B search can be challenging. The satisfaction of delivering new customers and demonstrating near-term revenue is often missing.
The known keyword universe appropriate for most B2B search programs is typically much smaller than in B2C. And with online conversions usually removed from actual offline sales, the inevitable question of “how’s our program performing?” is much more difficult to answer.
But B2B search is more satisfying for those reasons. It’s difficult. It’s challenging. It’s also much more rewarding when everything comes together and the strategic importance of search can be properly demonstrated. Read Common B2B Challenges