Consumers are smarter and more alert. Anyone with a smartphone and an internet connection can get access to any product or service with the choice of multiple options. Businesses need to prioritize mobile traffic by designing most of their offers, services, websites, social media marketing and other digital marketing strategies around mobile consumers. Let’s begin with your website. Here are 5 tips that will help enhance your website for mobile friendliness:
- Choose a suitable theme
WordPress is highly customizable and has endless options when it comes to themes and plugins. Choose your plugins and themes wisely because they can affect the speed and performance. If your plugins come with widgets and CTAs, then ensure that the orientation of these elements is adaptive and suitable for all screen types. Also, if you are using custom themes, then hire a professional agency to assist with this task.
2. Reduce cognitive load on users
Ever get a headache from a color or large amount of text on a website? The creative choices you make for your website appearance and layout and info amount effect the amount of traffic you will receive. Try to reduce the cognitive load on users by designing an intuitive website. Each step that the visitors take on your website, should automatically guide them towards the other. Keep in mind user-friendly buttons to stimulate the human and bring attention to an action you want the customer to take.
3. Try lazy loading to optimize media
Lazy loading is a technique that defers loading of non-critical resources like images and videos on the website at the time of page load. Mobile users have more limitations in terms of metered connections, limited bandwidth, battery, and more so it is important to speed up your website’s load time. Lazy loading will enable the loading of more crucial elements at first. Image and video compression tools that do not deter quality to reduce file sizes are also useful in ramping upload times. Note that WordPress 4.4 addresses this issue by default. The smallest version of the image available on your server is loaded on the page. Remember to keep your website updated or have an agency that has web maintenance do it for you.
4. Find a robust web hosting partner
Find a reliable web host that automates multiple processes and takes care of all your needs. Make sure the hosting service offers a list of advantages like CDN, SSL certification, automated backups, performance boosting assets, and much more. You want to ensure a frictionless experience for your users. This will also help boost the performance of the app synced with your website.
5. The option of a mobile app
Build an app to keep up with the ongoing trends. Turning a WordPress website into a mobile app can have endless benefits for your business. It can take some of the load off from your website as regular and returning users will have the alternate option of an app. It can also be used to enhance the buyer experience by adding an interactive feature. Another bonus is that it will prevent users from migrating to competitor websites for more mobile-friendly options.
Get started with a mobile friendly WordPress website today! Call 248.528.3600