New websites are the newborn infants of your company. They can’t comprehend language yet because the pages aren’t indexed by Google yet. They also have no backlinks to call friends and have no societal authority. As time moves forward, Google acts as a playground that will eventually find your website and apply changes that help your website find other big kids to play with (aka similar competitors & new potential visitors). You will need a clever SEO strategy to make sure your baby website is popular enough to stand out. Start by focusing on longtail, low-competition keywords. This will help your website grow from a toddler to teenager to a full-fledged adult website working full time for your business. With continuous love and care of your website through clever SEO, your website will become the strongest out of the competition. 

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