How Google defines ‘Quality Content’

Google is increasing the value of ‘quality content’ when it comes to search rankings.   According to a recent *study, Google has shown positive conversion signals, such as the amount of time spent on a page, as having an increasingly significant impact on rankings.   In-depth quality content, user-experience and social shares continue to provide the best overall content for google.   Its no longer necessary to have the exact match keywords in page content, semantic search means Google understands a page topic.   Now more than ever its becoming more important to keep the reader engaged.

*Based on the latest annual search metrics study.