Strategic Website Powerhouse

4 Necessary Elements of UX Design for Your Marketing Plans 

User experience aims to put customers first and perform in a way that is best for them when visiting a website or experiencing an ad campaign. It is important to keep this in mind when building out your business’s marketing plan. Here are 4 ways to strengthen audience engagement using UX designing your plans:  1. …

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12 Game-Changing Ways to Improve Your Content Marketing Strategy

Whether you are a small business or corporate enterprise it is important for you as a business to understand your unique value position. Define your audience and create user personas to narrow down who to address in your marketing material. Know your keywords and write amazing informative content that your potential client can’t resist to …

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“Do you still think I’m pretty?”; Move your website from “Pretty” to a Strategic powerhouse.

Recently Microsoft Surface RT mocked the iPad in a commercial posing the question “Do you still think I’m pretty?”  Which reminded me of a time when having a “pretty” website was all that mattered to most business owners.  How things have changed over the last 10 years.   “Build it and they will come…” Many businesses think …

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