5 SEO Tips for the New Google Update
Google goes after websites that specialize in junk content, with the latest changes to its search algorithm. http://bit.ly/hLchRR
SEM
How Obvious Is Your Call To Action?
If you don’t ask for the sale someone else will. In short, keep your call to action clear by making sure it is the most visually prominent thing on the page, placed above the fold, and written in words that reflect the visitor’s perspective, and you should never have to worry about visitors wondering “What …
Your Website Should Tell a Story For SEO Sake…
When it comes to Search Engine Optimization your website should tell a story, beyond SEO the secret to a successful site is that the same content should make prospective buyers want to read it! What is the story that your customer cares about? What problem do you solve? How do you entertain them? How do …
Drive Quality Targeted Visitors thru Search Engine Marketing
Since the dawn of the internet and Al Gore the web has quickly advanced as the best option for advertising these days. This is because of the dependence of people on various search engines in order get information quickly and easily. Search engine marketing or PPC is a fast and effective way to drive targeted …
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Build a Stong Website Foundation with Strong Keywords
When you tackle a new website it can be very overwhelming. The best way to do this is to start by looking online—and thinking like a customer! One of the best and easiest places to begin scouting out keywords is right on your web site. Look through all your pages and pick out the words …
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Dissecting the Real Challenges to B2B Search
The truth is that B2B search can be challenging. The satisfaction of delivering new customers and demonstrating near-term revenue is often missing. The known keyword universe appropriate for most B2B search programs is typically much smaller than in B2C. And with online conversions usually removed from actual offline sales, the inevitable question of “how’s our …
New SEO Practices for a Google Caffeine World-There’s a direct correlation in site speed and indexing
The paradigm of SEO is the consequence of its misuse. But that’s what Caffeine is for – to clean up the mess. Of course there’s good SEO, but anyone in the field has seen entire industries centered on paid and reciprocal link building. Not that either practice is inherently bad, they’re just no longer sustainable. …
Website Calls to Action: 7 Ways to Improve the conversion
If you only had 5 seconds to sell your product, what would you do? Your landing pages have, on average, about 5 seconds before visitors decide to stay or bounce. View the post: Conversion Room
Optimizing your website…
Optimizing your website is more than just knowing keywords or phrases, it’s learning how to combine phrases and really hit a specific niche. Not only that, but also knowing what search engines you need the most improvement with.
How to Maintain Your Sanity While Optimizing Your Marketing
Marketing has always been about connections between real people. We lost a bit of that during the mass marketing era of the last century. The Internet now puts our brand experience in the hands of buyers, with or without us. Case in point: who owns your home page – you, or Google? (I vote for …
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