If your website in freshly live, it can be hard to develop your organic traffic and rank higher on Google SERPs. Ideally, it would be better to come up with a search engine optimization plan before your website is created, but you can still incorporate an effective plan if it is already in motion. Here …
Google and other search engines take a careful eye to medical business websites. Creating SEO-friendly healthcare content while also selling your product or services can be difficult. Keep in mind expertise, authoritativeness, trustworthiness (E-A-T) and your money your life (YMYL) principles when creating content for your website. Include well-research information and statics that could directly …
SEO for Healthcare to Help Grow Your Medical Business Read More »
Enable yourself and your team to drive traffic to your website, turn that traffic into leads, and eventually turn those leads to customers and revenue. An effective content marketing funnel helps you plan and create content that will be successful in meeting your business goals. This funnel is a system that enables you to create …
How to Create and Succeed with a Content Marketing Funnel Read More »
Analyzing Google Autocomplete predictions for SEO can give your business a leg up from your competition. Start by logging out of Google or use incognito mode to make sure your search history doesn’t influence the predictions you get. Then, for businesses with a global market, use a VPN if you are based in a different location than …
The top part of the Search Console Performance Report provides multiple insights on how a website performs in search, including in search features like featured snippets. There are four search types that can be explored in the Performance Report: Web, Image, Video, and News. Search Console shows the web search type by default. Change which …
Take Advantage of Google Search Console Features Read More »
Google Image searches account for 22.6% of all searches. Optimize your images to gain more traffic from search engines to your website and rank higher on Google’s results page. Images are an important part of on-page SEO and Google is increasingly showing images in the regular search results, often above the usual organic results. Another important reason you …
Starting back in 1996, with Google AdWords launching in 2000, paid search is the most evolved digital marketing channel. Since then, the launch of many key initiatives such as product listing ads, seller ratings and expanded text ads. Paid search is still digital’s most evolving channel. Here are 4 evolutions to look out for and …
How Paid Search is Evolving: 4 Trends to Look Out For Read More »
The most common mistakes when developing a digital marketing strategy happens when it comes to the similar and related, but different concepts of search engine optimization (SEO) and search engine marketing (SEM). These items are also referred to as organic (SEO) and inorganic (SEM) search, both are focused on using Google (and to a lesser …
Brands that want to grow rapidly grow often spend most of their budget on paid campaigns in an advertisement. While these campaigns are useful, prioritizing organic traffic is paramount to the overall success of the company and strengthening b2c relationships. Here are 6 ways to help boost organic social traffic: Use a Brand Manual/Guide Post …
