Data is very important for businesses of all sizes, but how do you know which data is truly helpful in understanding your customer? How do you collect this important data without crossing any lines or being too intrusive? First, start off with the goal of your product or service. Next, create a user persona to …
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Here are 13 unlucky marketing strategies to avoid if you wish for business to be successful: ?⬛ Avoid keyword stuffing for SEO ? Avoid plagiarizing body copy ❌Avoid pulling images straight off Google & stealing artwork ⛓️Avoid spamming email marketing ☠️Avoid posting only selling content on social media ?Avoid AI generated content if unfamiliar with the tools …
If your website in freshly live, it can be hard to develop your organic traffic and rank higher on Google SERPs. Ideally, it would be better to come up with a search engine optimization plan before your website is created, but you can still incorporate an effective plan if it is already in motion. Here …
Google and other search engines take a careful eye to medical business websites. Creating SEO-friendly healthcare content while also selling your product or services can be difficult. Keep in mind expertise, authoritativeness, trustworthiness (E-A-T) and your money your life (YMYL) principles when creating content for your website. Include well-research information and statics that could directly …
SEO for Healthcare to Help Grow Your Medical Business Read More »
Using social ads is a great way to market your business. Before you go straight to paid social ads consider what makes an ad impactful and how can it be optimized to perform the best on the social platforms you are on. Here 5 questions to ask before you commit your business to using paid …
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Rich snippets are Google search results that show extra data like ratings or reviews. While it isn’t a ranking factor it can still help with the SEO of your website. Studies by the Search Engine Journal show that users are more likely to click on rich results vs non-rich results. Rich snippets allow for more …
Not to be confused with the black hat tactic keyword stuffing, which would create negative SEO results, keyword clustering is a strategy that consist of pooling together similar keywords into groups. This group of similar keywords will signal to search engines that your web page contains a good answer to a search query. Clustering helps …
How to Cluster Your Keywords on Your Website for Better SEO Read More »
When it is time for business to grow, it can be difficult to know where to start. Google has provided some helpful data and tips in their Retail Marketing Guide to help you start building up your company’s brand and acquiring new customers. Here they are: 41% of shoppers go to Google when discovering a …
Google Tips to Help Build Your Brand & Acquire New Customers Read More »
Prevent the horror of your website suffering a rankings crash. Content spam is the #1 cause of this. It is a negative SEO tactic and is the unwanted and unauthorized use of content from your website on third-party websites in connection with other content. This negatively affects your company’s and website’s reputation. The main targets of content …
Optimize your website for a better user experience and give Google a clearer understanding of your content with on-page SEO. This will help your Google ranking and quicken the increase in web traffic. Begin with pages you want more potential clients to visit and audit them to discover what on-page SEO elements you need to …
