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Pay-Per-Click

Miller Media carves out a niche in the Industrial Internet Sector

The Troy-based company Miller Media got its start 30 some years ago as a print company.  About 15 years ago it started to make the transition to the digital sphere and has evolved into a firm that helps industrial businesses with search-engine marketing (PPC or Pay-Per-Click), Search Engine Optimization and how to utilize Google to …

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The Value in Outsourcing your PPC Campaign…

Have you ever considered outsourcing the management of your Google PPC campaign to an agency?  Knowing what to expect can quickly sway your decision one way or another .  Here are a few benefits:   1.  Cost savings thru enhanced campaign management and smart spending.  2.  Vast Knowledge of the industry and its ever changing landscape.  …

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Why Advertise on Google Now?

Here are some important reasons why you should start thinking about Search Marketing (PPC) on Google now: 1. Measurable results.  Period. 2. PPC (Search advertising) reaches people when they are looking for you. 3. Display advertising with Google gets your message and brand out to your target audience at a very good price. 4. Geographic targeting …

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Is Pay-Per-Click “Right” For Your Business?

In the last years, pay-per-click (PPC) has gained significant popularity as far as Internet advertising goes. In this type of advertising, a company pays the advertising hosts or affiliates if, and only if, their advertisement was “clicked” by users. The number of times clicked determines how much the company should pay the affiliate. Pay-per-click advertisements …

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PPC and SEO Are Better When Used Together

Many people approach SEO and PPC as completely separate strategies. There are many ways in which SEO and PPC efforts complement each other, and lead to a more successful search strategy. And while they are different in many ways, it can be helpful to think of SEO and PPC as being two sides of the …

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