Increase your search engine visibility and conversions with paid media campaigns. 64% of users click on Google Ads when they shop online. Creating tailored ads and selecting the correct keywords for your target audience drives more traffic to your website, which in turn increases sales. Google ads guarantee short-term results leading to a perfectly balanced …
It can be difficult to rank organically. Google Ads can help with extra targeting. Here are 5 tips to help you reach specific audiences and improve click-through rates: Adds Many Extensions Sitelink Extension Callout Extension Structured Snipped Extension Call Extension Message Extension Location Extension Affiliate Location Extension Price Extension App Extension Promotion Extension 2. Use …
Google rankings have been stable over the past couple of weeks. This is exciting and concerning for SEO experts because this indicates early signs of a Google algorithm update. Here are some tools to track when a Google update may be coming so you can prepare your keywords, content, and Google analytics for a possible …
Is Google Search Ranking Algorithm Update Coming Soon? Read More »
Google’s Quality Raters Guidelines are used to standardize how third-party raters score search results tested by Google. The purpose is to bring a certain amount of objectivity for publishers and SEO experts when judging search results’ usefulness. EAT (Expertise, Authoritativeness, and Trustworthiness) is a major concern when it comes to SEO. It was NOT confirmed …
Author Expertise is Important to Google’s Algorithm? Read More »
What is Google click id? Gclid, also knows as a “Google Click ID” , Google Click Identifier,” and “auto-tagging” is a tracking identifier that is generated when someone searches one of your targeted keywords and clicks on your google ad. Every time your ad gets clicked on through Google Ads, a Gclid will be added …
Optimizing your website is more than just knowing keywords or phrases, it’s learning how to combine phrases and really hit a specific niche. Not only that, but also knowing what search engines you need the most improvement with.
Good quality analytics (such as Google Analytics or another paid analytics software packages) provides good and very useful information. If you pay attention to it you could very quickly increase the overall efficiency of your website. You just have to look at the numbers and list to what they tell you. The proof is in …
Advanced SEO Requires Good Analytics Information Read More »
