Companies that participate in Business-to-Business sales will notice that changes are arising in how to market your products or services to clients. It is important that you clean out any old practices and replace them with what the current trends that indicate will be the new norm. Here are 5 B2B marketing trends to start …
2023 is almost here! Here are some marketing ideas to kick off the New Year: 1. Create a New Year post for social media 2. Launch a new product or service 3. Use Google Ads to help with specific marketing goals 4. Update your branding & website 5. Sponsor a charity event 6. Offer a …
18 Ways to Celebrate New Year’s with Your Marketing Read More »
A brand style guide is an essential tool for your business. It usually comes in the form of a pdf, PowerPoint, or physical booklet. It contains all the graphic elements you need for your company including but not limited to logo rules for usage, typography rules, graphic element samples, color pallet color codes for digital …
We all want to create content that draws our audience to our website, but there are some techniques that could be hurting your SEO. If your webpage title, headings, and URL are not relevant to its content promised, Google might penalize you, which could severely impact your rankings. Using clickbait titles with outrageous claims to …
Daily operations of your business can sometimes lead to neglect of marketing side. Without self-promotion this can lead to new customers to overlook your business and previous customers to forget about your brand. To help keep up with the important PR side of your business here are 11 tips that you may have not thought …
According to the Digital Advertising Network, email marketing is 40% more effective than social media advertising. Email marketing is great for accessibility, easy of use, and an affordable alternative to other forms of marketing. The company Barillance found a 15.11% conversion rate for users making purchases through websites. Ecommerce websites should incorporate email into their marketing plan …
Long-form and short-form videos are a great way to generate new clients as well as build an audience for your brand. Whether you post them on YouTube, TikTok, other social platforms, or your business’s website, it can be difficult to come up with ideas that are relevant to what you are selling. Here are 25 …
25 Creative Video Marketing Ideas for Your Business Read More »
You don’t need to be a massive influencer to make money from Instagram. Many Instagram business users make money with Instagram as an extra avenue in addition with their website and in-store experiences. Building an audience takes drive, time, and commitment. Use the existing marketing material you have to help build your profile. Once you …
B2B marketing is not as simple as B2C marketing, and it can be hard keeping a solid plan in motion. Your plan needs to be flexible enough to account for chaotic sales cycles and the ever-expanding marketplace. Here are 7 underrated methods businesses need to use to develop an effective marketing strategy: 1. Live Videos …
7 Underrated Methods to Upgrade Your B2B Marketing Strategy Read More »
Most people are familiar with B2C influencer marketing. Celebrities promote a product you want to sell, and you gain more clients. However most don’t know that B2B influencer marketing is a huge opportunity for companies of all sizes the generate better ROI from their content. B2B influence is more focused on practicality and relevance rather …
4 Ways B2B Influencer Content Builds Better Marketing Reach & ROI Read More »
