Companies that participate in Business-to-Business sales will notice that changes are arising in how to market your products or services to clients. It is important that you clean out any old practices and replace them with what the current trends that indicate will be the new norm. Here are 5 B2B marketing trends to start …
Whether staring a web project or any other digital marketing project, it is important to understand your users’ needs and desires. Gather data that will help make an informed decision about how to create your digital design. 6 methods on how to do this are: 1. User Interviews Go straight to the source. If you …
It may seem easy to design the top of your website. If fact most CMS like WordPress have templates that have a basic top ready to use, but you may forget some elements if you are busy with more important content. Here is a list of necessary items that the header of your website must …
B2B marketing is not as simple as B2C marketing, and it can be hard keeping a solid plan in motion. Your plan needs to be flexible enough to account for chaotic sales cycles and the ever-expanding marketplace. Here are 7 underrated methods businesses need to use to develop an effective marketing strategy: 1. Live Videos …
7 Underrated Methods to Upgrade Your B2B Marketing Strategy Read More »
User experience design involves a lot of research and testing of designs. Companies often never launch their website due to getting stuck in the testing phase. Here are 7 focused questions to ask to help determine if your need to continue testing or feel confident in your decision and launch your design: 1. What is …
7 Questions to Ask Before You Test Your UX Design Read More »
Most people are familiar with B2C influencer marketing. Celebrities promote a product you want to sell, and you gain more clients. However most don’t know that B2B influencer marketing is a huge opportunity for companies of all sizes the generate better ROI from their content. B2B influence is more focused on practicality and relevance rather …
4 Ways B2B Influencer Content Builds Better Marketing Reach & ROI Read More »
When planning and creating a website the goal is to keep visitors on your site longer enough to make a purchase or contact your business. To prevent high bounce rates and generate more leads, here are items of your website that potential new clients are drawn too: Clear, Non-confusing Navigation You don’t want visitors to …
When it comes to digital marketing for certain products or services collaborating with business that have teams that completement each other can create a campaign with massive success. Additional benefits include: ❇️ Better Communication Cross functional teams can communicate with each other without arbitrary department walls. If a problem arises that one department can’t solve, the …
How can you create great products or services for you users? Incorporate great UX and UI principles into your marketing strategy to create a great user experience. Also use quantitative and qualitative research to help determine your target audience and what type of ad experience will draw them to your business. 3 additional unique ways …
According to Think with Google, 53% of shoppers always do research before buying any product or service. Whether you’re are a B2B company or a B2C company, your website is the backbone of your e-commerce business, and your goal is to gain as many website visitors as possible. Increased web traffic means more lead conversions for newsletters, webinars, call-to-action, …
15 Easy Strategies to Increase E-commerce Website Visitors Read More »
