Lions and Tigers, Pandas & Penguins OH MY….Each and every day we receive phone calls from NEW clients asking about Google’s most recent algorithm update Penguin V3.7. Fortunately none of my clients were affected by this because we play by the rules! Its appears that more and more people are being affected by the most recent update and their position continues to go down dramatically as this recent update targeted website SPAM (Sorry Black Hat SEO Magicians). It boils down to good quality targeted website content written for users by users.