Here are 27 eye-opening website statistics about user experience, first impressions, and design that you should be taking very seriously: 

1. It takes 0.05 seconds for users to form an opinion about your website.
2. 57% of internet users say they won’t recommend a business with a poorly designed website on mobile.
3. 85% of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop website. 
4. Smartphones held a 63% share of all retail website visits. 
5. 38% of people will stop engaging with a website if the content or layout are unattractive.
6. 88% of online consumers are less likely to return to a site after a bad experience. 
7. 77% of agencies believe that a bad website User Experience is a weakness for their clients.
8. 39% of people will stop engaging with a website if images won’t load or take too long to load.
9. 47% of users expect a maximum of 2 seconds loading time for an average website.
10. Slow-loading websites cost retailers $2.6 billion in lost sales each year.
11. 75%of consumers admit to making judgements on a company’s credibility based on the company’s website design.
12. It takes 2.6 seconds for a user’s eyes to land on the area of a website that most influences their first impression.
13. Users spend an average of 5.94 seconds looking at a website’s main image.
14. Users spend an average of 5.59 seconds looking at a website’s written content. 
15. 70%of small business websites lack a Call to Action (CTA) on their homepage.
16. If given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. 
17. First impressions are 94% design related.
18. A study found that 46% of consumers in the study based their decisions on the credibility of websites on their visual appeal and aesthetics.
19. Mobile traffic as a share of total global online traffic was 52.64%.
20. Mobile devices are projected to comprise 63% of global internet use.
21. Mobile ecommerce revenue accounted for 50% of total U.S. e-commerce revenue.
22. A study found that 94% of negative website feedback was design related.
23. Nearly 8 in 10 customers would stop engaging with content that doesn’t display well on their device.
24. According to Google, 61% of users are unlikely to return to a site on mobile if they had trouble accessing it and 40% visit a competitor’s site instead.
25. 83%of mobile users say that a seamless experience across all devices is very important.
26. Average smartphone conversion rates are up 64% compared to desktop conversion rates.
27. 88%of consumers who search for a type of business on a mobile device call or go to that business within 24 hours.

Overwhelmed? Don’t become a negative static! Call 248.528.3600 to get started on your website!