There’s a new generation of B2B buyers out there. In the past, companies relied on good ole’boy personal relationships to increase business. Whether it was in-person, at industry events, or over the phone, the human element between business and customer played a pivotal role in business growth. But the digital world has changed that dynamic.
B2B customers today do not expect to interact with a salesperson until it’s time to close the deal. More importantly, they expect the same digital experiences and features that they encounter as consumers, and hold brands accountable to frictionless mobile experiences regardless of their industry. Read More about Google B2B