Google’s Quality Raters Guidelines are used to standardize how third-party raters score search results tested by Google. The purpose is to bring a certain amount of objectivity for publishers and SEO experts when judging search results’ usefulness. EAT (Expertise, Authoritativeness, and Trustworthiness) is a major concern when it comes to SEO. It was NOT confirmed by Google’s John Mueller that there is a direct author expertise focus for the algorithm. EAT is not a ranking or metric score so, it is still important? 

Yes! It WAS confirmed, however, by John that expertise of content is used to understand how content fits with the rest of the web. It is more important than ever to ask what determines expertise, what are the author’s credentials, and what content do they want to publish? Include citations, make sure the topic is well researched, and be methodical with language, especially if you are in the medical field. With the rise of the spreading of misinformation, it is important for content creators and SEO experts to help push ethical, well-researched content to Google’s first page so it can reach the public and potential clients safely. The goal is to decrease the chances of the audience clicking on scams leading to painful customer experience and mistrust of industries that are supposed to be helping the public. 

Call 248.528.3600 and the team here at Miller Media can help your expertise be SEO-friendly.